The waters have gotten muddy in current times, and the many aspects of branding have become entangled. Public relations (PR) and social media are two examples of this. PR tended to be more oriented toward prominent people like investors, stockholders, company associates, and so on, but with the arrival of social media, these people are now active on these networks and may be utilised for PR. Because both public relations and social media are used to establish and retain confi